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Tough Enough To Wear Pink 2023 Local Donation

Brookings, S.D. (12/20/2023) – The Dacotah Bank Center announces the success of its 2023 Tough Enough to Wear Pink campaign, raising $2,343.22. The entirety of these funds are directly donated to the Brookings Health System Foundation to support essential services for local cancer patients in Brookings, SD.

Expressing gratitude for the support received, Jason Merkley, President and CEO of Brookings Health System, commented, "Brookings Health System and our Foundation are grateful for the continued support of the Dacotah Bank Center’s Tough Enough to Wear Pink campaign. The campaign builds local awareness about breast cancer issues while supporting area cancer patients within our community. We look forward to the benefits these funds will help to create in 2024."

Since its inception in 2006, the Dacotah Bank Center's Tough Enough to Wear Pink campaign has raised a cumulative total of over $67,217. Working in close collaboration with the Brookings Health System Foundation, the Dacotah Bank Center staff ensures the effective distribution of funds. The community's steadfast support has enabled the campaign to assist numerous cancer patients in Brookings.

"We extend our heartfelt thanks to all the Tough Enough to Wear Pink partners for their continuous support of this campaign,” stated Mike Logan, General Manager of the Dacotah Bank Center. “Our valued partners, including Brookings Health System, Brookings Health System Foundation, Avera Medical Group Foundation, Prairie Graphics, Sutton Rodeo Inc., and our generous fundraiser purchasers, have played a pivotal role in the success of this initiative."

For additional information about the Tough Enough to Wear Pink campaign, please visit, contact (605) 692-7539, and follow the Dacotah Bank Center on Facebook at


The Dacotah Bank Center, managed by OVG360, is a gathering place for cultural, recreational and educational events. With a 30,000-square-foot arena, state-of-the-art banquet rooms, conference rooms and in-house catering, the Dacotah Bank Center is an international award-winning venue of excellence and one of South Dakota’s premier event centers.


OVG360, a division of Oak View Group, is a full-service venue management and hospitality company that helps client-partners reimagine the sports, live entertainment, and convention industries for the betterment of the venue, employees, artists, athletes, and surrounding communities. With a portfolio of more than 240 client-partners spanning arenas, stadiums, convention centers, performing arts centers, cultural institutions, and state fairs around the globe, OVG360 provides a set of services, resources and expertise designed to elevate every aspect of business that matters to venue operators. Service-oriented and driven by social responsibility, OVG360 helps facilities drive value through excellence and innovation in food services, booking and content development, sustainable operations, public health and public safety and more.


Dacotah Bank Center Marketing Contact:

Ashley Biggar / / 605-692-7539

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