The Dacotah Bank Center Tough Enough to Wear Pink campaign takes place every October. Funds raised by the Tough Enough to Wear Pink campaign are donated directly to the Brookings Health System Foundation and are used to promote local cancer screening benefits, provide information on self-examination, and promote resources. Campaign proceeds stay local to fight cancer and help patients right here in Brookings.

The 2026 sales will extend in person through November 7, 2026, at the final night of the PRCA Rodeo.

$75,798

TOTAL RAISED TO-DATE SINCE KICKING OFF IN 2006-2025

100%

OF PROCEEDS STAY LOCAL